Tag Archive: Apple


Surfing the mobile Web is faster with iOS 5 than with iOS 4. At least, that is the result in a recent test conducted by New Relic.
The company, which measures and manages the performance of Web-based applications, conducted two tests–one in the wild and one in a lab. The results of both tests showed that mobile Web pages loaded quicker on an iPhone with Apple’s latest OS than with iOS 4.
The first test measured the average response time for more than 3,000 Web applications, as used by New Relic customers. With its end-user monitoring technology, New Relic team can track performance at the browser level as people interact with different apps. In this test, the average page took 4.1 seconds to load under iOS 5 vs. 9.6 seconds with iOS 4.
The second test was a controlled one that pitted two iPhones with the same hardware against each other, one running iOS 5 and the other iOS 4. In the lab test, the average mobile Web page took 1.88 seconds to load on the phone with iOS 5 and 6.34 seconds to load on the other with iOS 4.
The uncontrolled tests are likely less exact because the customers who were monitored may own a variety of different iPhones. Powered by a dual-core A5 chip, the iPhone 4S should be faster overall than an iPhone 4 or 3GS, regardless of the operating system.
The lab test may be a more accurate gauge since the same hardware was used in a controlled environment.

LONDON: Apple has overtaken Google as the world’s most valuable brand , ending a four-year reign by the Internet search leader, according to a new study by global brands agency Millward Brown.

The iPhone and iPad maker’s brand is now worth $153 billion, almost half Apple’s market capitalization, says the annual BrandZ study of the world’s top 100 brands.

Apple’s portfolio of coveted consumer goods propelled it past Microsoft to become the world’s most valuable technology company last year.

Peter Walshe, global brands director of Millward Brown, says Apple’s meticulous attention to detail, along with an increasing presence of its gadgets in corporate environments, have allowed it to behave differently from other consumer-electronics makers.

“Apple is breaking the rules in terms of its pricing model,” he told Reuters by telephone. “It’s doing what luxury brands do, where the higher price the brand is, the more it seems to underpin and reinforce the desire.”

“Obviously, it has to be allied to great products and a great experience, and Apple has nurtured that.”

Of the top 10 brands in Monday’s report, six were technology and telecoms companies: Google at number two, IBM at number three, Microsoft at number five, AT&T at number seven and China Mobile at number nine.

McDonald’s rose two places to number four, as fast food became the fastest-growing category, Coca-Cola slipped one place to number six, Marlboro was also down one to number eight, and General Electric was number 10.

Walshe said demand from China was a major factor in the rise of fast-food brands. “The Chinese have been discovering fast food and it’s such a vast market — Starbucks, McDonald’s… and pizza has hit China,” he said.

“The way McDonald’s has reinvented itself, adapted its menus, added healthy options, expanding the times of day it can be visited, for example oatmeal for breakfast… that allied with growth in developing markets has really helped that brand.”

Nineteen of the top 100 brands came from emerging markets, up from 13 last year.

Facebook entered the top 100 at number 35 with a brand valued at $19.1 billion, while Chinese search engine Baidu rose to number 29 from 46.

Toyota reclaimed its position as the world’s most valuable car brand, as it recovered from a bungled 2010 product recall. The survey was carried out before the March earthquake that caused massive disruption to Japanese supply chains.

The total value of the top 100 brands rose by 17 percent to $2.4 trillion, as the global economy shifted to growth.

Millward Brown takes as a starting point the value that companies put on their own main brands as intangibles in their earnings reports.

It combines that with the perceptions of more than 2 million consumers in relevant markets around the world whom it surveys over the course of the year, and then applies a multiple derived from the company’s short-term future growth prospects.

Courtesy : Techgig

It appears that Amazon.com has finally responded to the suit filed against it by Apple over Amazon’s use of the name “Appstore” for its mobile application store, which Apple claims infringes on its “App Store” copyright. In the response, which was filed late Monday night, Amazon asserts that the phrase “app store” is generic and that even Apple’s own CEO, Steve Jobs, uses the term in a generic manner to refer to competing application storefronts on the Android platform.

In an Apple quarterly earnings calls, Jobs was quoted as saying the following:

“So there will be at least four app stores on Android, which customers must search among to find the app they want and developers will need to work with to distribute their apps and get paid. This is going to be a mess for both users and developers. Contrast this with Apple’s integrated App Store, which offers users the easiest-to-use largest app store in the world, preloaded on every iPhone.”

Amazon quoted the last sentence of that passage in its countersuit, and also referred to the Oxford English Dictrionary’s definition of the term “app” and the fact that the American Dialect Society voted “app” the “Word of the Year” for 2010 as proof of the generic nature of “app store.”

Courtesy : http://www.mobileburn.com